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UCC's Faith, In Project: Living Faith, Loving Community

by Eric Anderson

CLEVELAND (08/28/2012) -- The United Church of Christ launched a new initiative for local ministry this summer, making the major announcement during the National Youth Event in West Lafayette, Indiana, after beginning the work itself in the denomination's headquarters city of Cleveland, Ohio. Called the "Faith, In Project," the program seeks both to promote local church engagement in their communities, and to raise the visibility of churches' love and care for their near neighbors.

"The 'Faith, In Cleveland' campaign is a marketing initiative, with T-shirts and buttons, downtown signage, local church banners, and more," said the Rev. J. Bennett Guess, UCC executive for Local Church Ministries, during the project's kick-off event in the city's downtown. "But more so, and more importantly so, it is a missional campaign, with each UCC member and church in our region being called upon to discover the ways that we can dig in and give back in order to see Cleveland thrive."

But Faith, In is not limited to Cleveland. National Youth Event attendees returned home with Faith, In _____________ T-shirts, whose blanks they completed with the names of the home towns they loved: "New York," "Parma," "Columbus," "U.S.A.," "Goshen," "Hartford," "Windsor," "Woodstock," "Storrs," and even "Silver Lake, CT." "People look around at the community they love," reads the project's Getting Started Guide, "and ask, 'What can we do?'"

In addition to twenty-five ideas to get you started, ranging from organizing a campaign and adopting a street to sharing food and using talents publicly, the initiative's website aims to create a supportive community for churches engaged in the work. Its social networking-inspired interface permits church members and leaders to connect easily with each other, and to see what other congregations are doing on behalf of their communities.

Response to the initiative in Cleveland has been very positive. Guess and the UCC's Associate General Minister W. Mark Clark received a warm welcome from WKYC's "Good Company" host Joe Cronauer when they appeared on the program, and Thomas Starinsky, associate director of the Historic Gateway Neighborhood Corporation, praised the UCC's strong commitment to its city. "We really appreciate the conviction and faith and vision [of the UCC] in the Gateway district."

What community do you have Faith, In? How can you show it? Might you...

  • Partner with a school?
  • Plant a garden?
  • Create art?
  • Promote random kindness?
  • Show pride?
  • Show up?

Best of all: Be the Church Worth Joining.

Learn more at the Faith, In Project website, faithinproject.com, or write to faithin@ucc.org.

The Rev. Eric S. Anderson is Minister of Communications and Technology for the Connecticut Conference UCC.

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The Connecticut Conference United Church of Christ
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Hartford, Connecticut 06105
(866) 367-2822
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